Brand Kit review

Online Patios

Getting Online Patios found on ChatGPT

30 October 2026 • Prepared by Team Empathy

How this works

You've already done the homework, and it's all loaded into Notable, with every red line from Angela's entity pack. This is just tidying up loose ends: the few places the kit differs from what you gave us, and what your packs left open.

Who does what

AngelaWhat we changed, and the questions marked Angela.GlennThe one question marked Glenn: when D&C winds down.

The rules

  • Anything you leave alone, we go ahead with.
  • Save for later keeps your answers here and sends nothing.
  • Send to Team Empathy lets us know you're done with that tab.
  • You don't have to finish in one go, and either of you can come back to any tab.

What happens next

  1. We fold your answers into Notable.
  2. You sign off your Brand Kit, which unlocks your content strategy.
  3. Your first three pieces come to you for feedback before anything is published.

Start with what we changed →

What we changed

We loaded Angela's entity pack and Glenn's brand kit into Notable as you gave them to us, and where they disagreed we went with the entity pack, which came a day later. These are the only places the kit differs from your homework, and why. Tick OK, or choose Change and tell us what you'd like instead.

#ItemWhat we haveYour call
W1Your kit familiesYour homework: Nine: free standing, flyover, wall attached, fascia attached, gable, carport specials, custom kits, online shop components and factory clearance. Now: Six product lines: flyover; wall and fascia attached; free standing patio and carport; gable; carport specials and custom kits; factory clearance and components. Every family is still in there. Why: Product lines steer what Notable researches, so they sit at category level. Components are for reordering, so they're not a search focus.
W2Content we'll writeYour homework: Glenn's six: kit product and collection pages, structure explainers, decision and compliance guides, trade content, state and delivery pages, and customer build stories. Now: Those six, plus four general formats Notable keeps: informational articles, thought leadership, listicles, and comparisons between structure types (never a named competitor). Why: They give us room to vary the formats. Choose Change if you'd rather we stuck to Glenn's six.
W3Where articles send peopleBefore: Not set in your homework. Now: Every article's closing link goes to your homepage, onlinepatios.com.au. Why: Choose Change if a different page should get that click, like a kit collection or your quote page.
W4Named competitor comparisonsYour homework: Glenn's kit allowed them: competitors named only in verified comparisons, never in a way that implies Online Patios installs. Now: We've left them out for now. Comparisons are between structure types and options, and no competitor is named. Why: Safer while the content gets going. Choose Change if you'd like verified named comparisons back in.

What we still need

What's still open from your own packs. Type an answer, or attach a file where it's easier. Skip anything you don't know yet, and we'll leave things as they are until you tell us.

People
#QuestionWhat we needYour answer
Q1Photos for About Us and bylinesAngelaYour About Us page doesn't show you yet, and there are no headshots for you, Glenn or Craig. A simple photo of each gives your articles a real person behind them. Phone photos are fine.
Q2CraigAngelaDoes Craig personally prepare the roof plans and elevation drawings that go with every kit? And would he like his name on the deeper technical articles (wind ratings, spans, engineering)?
Proof
#QuestionWhat we needYour answer
Q3Google reviewsAngelaYour Online Patios Google profile shows 4.7. How many reviews is that, from your Business Profile dashboard?
Q4The engineering certificateAngelaThe current supplier engineering certificate runs to 31 December 2026. When Ausdeck sends the renewed one, could you attach it here so nothing we publish points at an expired certificate?
Your brand
#QuestionWhat we needYour answer
Q5Logo filesAngelaCould you attach the vector logo artwork from your Logos folder? We'll use it to replace the screenshot your store currently uses as its logo.
Q6Your brand coloursAngelaYou've recommended standardising on orange #FF8C06. Which dark colour should we keep: navy #0F2A49, or the #2C3E50 the site uses today?
Q7Customer photos folderAngelaCould you share your Customer Photos folder in Google Drive with teamempathyaccess@gmail.com (view only)? Then your articles can carry real builds.
Products and measurement
#QuestionWhat we needYour answer
Q8Your best-selling kitsAngelaShopify alone can't tell us which kit family sells best, since most sales close by quote. A Pipeline export of FY26 won deals by kit family would settle it.
Q9Lead sources in PipelineAngelaFrom what date will the Source field be mandatory on new deals? That date is where we start measuring what search brings in.
Q10Your keyword listAngelaYou mentioned the keyword list you built from Search Console and Smart SEO. We'd love a copy, so our plan builds on it.
Your domains
#QuestionWhat we needYour answer
Q11When D&C winds downGlennIs there a trigger or rough timing for dcpatios.com.au moving across to onlinepatios.com.au? Until you say, we treat D&C as trading as normal.

Your Brand Kit

For reference: this is exactly what Notable reads before it writes a word for you, built from Angela's entity pack and Glenn's brand kit. There's nothing to tick here. The few things we changed are on the What we changed tab.

Your brand
#ItemWhat Notable reads
A1About your brandOnline Patios is an Australian supplier of engineered patio and carport kits, supplied with everything required to build them yourself or with a tradesperson of your choosing, including fixings, plans, an instruction manual, access to our YouTube channel, and telephone support. Prices are for supply only, with delivery to most of Australia. Positioning: Online Patios is the Australian DIY patio and carport kit supplier run by licensed carpenters, where every kit is engineered with its wind rating listed, supplied complete with every fixing included, at supply-only prices. If you're not sure which wind rating applies to your site, call our office and the team can help. Online Patios Pty Ltd was founded in 2020 and has one location, at Molendinar on the Gold Coast. Its sister company, D&C Patios, has been trading since 2004 and handles installation separately. Our founder has built outdoor structures for over 35 years. Kits are supplied against supplier engineering with supplier engineering certificates and elevation plans; the customer arranges their own site plan and council approval through their own private certifier. The founder story, and the asset to build content around: Glenn checked his brother-in-law's patio quote, found it inflated, and worked out he could supply the same structure as a kit for a fraction of the price. Most of what a homeowner pays for a patio is the labour and the margin on the labour, so Online Patios sells the structure instead. That truth carries into positioning, the homepage and collection pages.
A2TaglinesNo tagline on file. Your positioning line does that job (in About, row A1).
A3Voice and tonePlain, practical and specific: this brand names the beam size rather than reaching for a vague superlative. Honest about limits without softening them into hedges ('You will need to arrange this yourself with your own private certifier' is the right register, not a polished deflection). Warm without being chirpy, Australian without tipping into ocker. Technical detail is the personality, not a decoration on it. One light touch of wit per piece is allowed; three is not. Sentence case throughout, no exclamation marks in body copy, no em dashes, no emoji in compliance or technical sentences. Everything must scan well on a phone screen.
A4Who writesAngela Symonds, Administration Manager at Online Patios, writing for a national audience of capable Australian homeowners who want straight answers about kits, approvals, and what is actually in the box. She thanks the reader, addresses the actual point, offers the next step, and signs off as a team. She is comfortable with technical detail, never uses 'builder' about the Online Patios team, and does not pad copy with keyword repetition or machine-written filler. Glenn Shefford, Director, is available as the founder voice when authority and origin story are needed.
A5Where every article's closing link sends readershttps://onlinepatios.com.au
Writing rules
#ItemWhat Notable reads
B1Rule 1Name the specific component, dimension or standard rather than reaching for a vague claim: write '150mm x 65mm beam' not 'heavy-duty beam'.
B2Rule 2State limits directly and without softening: if the customer must arrange something themselves, say so plainly rather than hedging.
B3Rule 3Never describe anyone at Online Patios or D&C Patios as a builder or a licensed builder. Use carpenter, licensed carpenter or licensed tradesperson. 'Builder' is only acceptable when referring to customers or tradespeople they hire.
B4Rule 4Never publish a QBCC licence number on Online Patios pages: Online Patios is a supply-only brand.
B5Rule 5Never state or imply Online Patios obtains council approval. It supplies elevation plans and supplier engineering certificates; the customer arranges their own site plan and approval through their own private certifier.
B6Rule 6Never state a wind rating generically. Every kit lists its own rating, and the rating required depends on the customer's location. Supplier certification covers N2 to C3 under AS 4055; cyclonic ratings up to C3 are available on specially engineered orders. Never write 'cyclone rated' as a blanket brand claim. Standards are written as 'supplied against supplier engineering designed to...', never 'Online Patios designs to...'.
B7Rule 7Never claim or imply Online Patios holds insurance ('fully insured' or similar), and never imply membership of any trade or industry body.
B8Rule 8Never restate any warranty without its exclusions: no warranty, including the 15-year manufacturer's warranty, ever covers construction damage. Marine Plus wording: 'Marine Plus is available for sites within 1km of salt water. Cover periods are confirmed directly with the supplier for your site and provided within 24 to 48 hours, before you purchase.'
B9Rule 9Never claim installation, building or contracting services under the Online Patios brand. Supply only. Installation is 'our sister company, D&C Patios'.
B10Rule 10Founding facts are only: Online Patios Pty Ltd founded 2020; D&C Patios trading since 2004; 'Our founder has built outdoor structures for over 35 years.' Never any other year count.
B11Rule 11Reviews only as sourced: Judge.me 4.91 out of 5 from 70 reviews; D&C's Google listing 4.8 from 61 reviews. Never '91% five star'.
B12Rule 12Free delivery is always 'metro areas on orders over $4,000'. Standard lead time is 3 to 5 weeks; where no delivery rate is available for a postcode, freight is quoted separately and lead times are longer.
B13Rule 13The Price Beat Guarantee is never restated without both conditions: eligible listed kits only, and wind rated regions C1 to C4 excluded.
B14Rule 14Never quote a revenue, growth or market share figure.
B15Rule 15Never present Online Patios, D&C Patios and D&C Patio Kits as one business, or as unrelated. Use 'our sister company, D&C Patios'.
B16Rule 16Never describe kits as pre-assembled: the customer or their tradesperson cuts and folds flashings and barges, and cuts posts to length where not supplied at exact size.
B17Rule 17Never write 'Form 15': kits carry supplier engineering certificates.
B18Rule 18Never imply a NSW branch or a second location. Richlands QLD and Smeaton Grange NSW are supplier depots offered as pickup points.
B19Rule 19Never position the business against the three installers you track as an authority reference, and never name competitors negatively.
B20Rule 20Downlights and power outlets need a licensed electrician, and panels aren't pre-drilled for downlights.
B21Rule 21Online Patios is 1300 156 381 and D&C Patios is 1300 133 381: two digits apart, so check the number every time it appears.
B22Rule 22Never suggest or link trade and building directories (hipages, Oneflare, Houzz, ProductReview): Online Patios deliberately isn't listed on them.
B23Rule 23The name is Online Patios. Never "Online Patio Roofing".
B24Rule 24Style: Australian English (metre, colour, specialise, minimise), sentence case headings, no em dashes, no exclamation marks in body copy, never an emoji in a technical or compliance sentence. Avoid the chatty 'blow your mind' or 'DIY hero' register.
B25Rule 25Never build local service pages or local-install framing (for example 'patios Brisbane' or 'carports Gold Coast') under Online Patios: local install searches belong to our sister company, D&C Patios, written about in the present tense. Molendinar is a place of business, not a service area.
Product lines
#ItemWhat Notable reads
C1Flyover patio kitsRoof-over-roof patio kits that attach above the existing roofline, supplied with fixings, plans and supplier engineering certificates, in insulated and V-Line single skin versions.
C2Factory clearance and componentsClearance kits, plus individual components for customers adding to or repairing an existing Online Patios build. Components are for reordering, not a search focus.
C3Wall and fascia attached patio kitsPatio kits that fix to the house: wall attached (masonry, brick or concrete wall, or timber wall) and fascia attached (metal or timber fascia), in insulated and V-Line single skin versions.
C4Free standing patio and carport kitsSelf-supporting patio and carport structures that stand independently of the house, in insulated and V-Line single skin versions.
C5Gable patio kitsPeaked-roof patio kits with a traditional gable profile, in free standing insulated and V-Line single skin versions.
C6Carport specials and custom kitsCarport kit specials, and custom kits built to the customer's measurements, wind rating and site conditions, with cyclonic ratings up to C3 on specially engineered orders.
Who we're writing for
#ItemWhat Notable reads
D1Competent DIY homeownerAn Australian homeowner aged 25 to 55 who is comfortable with tools and a manual, wants to build their own patio or carport without paying an installation margin, and needs confidence that nothing is missing from the kit.
D2DIY homeowner who hires a tradespersonA homeowner who wants the cost saving of buying their own kit but prefers to pay a local tradie to install it, removing the physical build from their plate while still avoiding the full installation margin.
D3Tradies and builders buying at tradeLicensed carpenters, builders and contractors who buy kits at trade, needing reliable lead times and complete engineering documentation.
D4Vehicle and toy ownerAn Australian homeowner seeking a carport kit to shelter a caravan, boat, camper trailer or work vehicle, often searching broadly on 'carport kits' and motivated by protecting a specific asset.
Competitors
#ItemWhat Notable reads
E1Who we measure you againstThe sites we measure you against in search, from your Entity Pack. They're for our research only: we never write named competitor comparisons. SmartKits Australia (smartkits.com.au) Aussie Panels (aussiepanels.com.au) Budget Patio Panels (budgetpatiopanels.com.au) Queensland Roofing Warehouse (roofingwarehouse.com.au) Patios Wholesale (patioswholesale.com.au) PatioKits by Quick Built Systems (patiokits.com.au) Auspatios Direct (auspatiosdirect.com.au) Platinum Property Improvements (platinumpi.com.au) Stratco (stratco.com.au) Bunnings Warehouse (bunnings.com.au)
Markets
#ItemWhat Notable reads
M1Primary marketAustralia
M2Secondary marketsNone
M3How we treat themAustralia is your one market: one site, sold and delivered Australia wide. Your Molendinar office is a place of business, never a local service area, and local install searches like "patios Brisbane" belong to your sister company, D&C Patios. Everything is written in Australian English.
Content we'll write
#ItemWhat Notable reads
G1Thought leadershipA practical, opinionated piece from the team that supplies kits every day: what we'd tell a friend before they build.
G2Kit product and collection pagesNational product pages for each kit family (carport, flyover, gable, free standing, wall attached) targeting high-volume search terms like 'carport kits' and 'DIY patio kits', written with full spec detail and no local-install framing.
G3Structure type and spec explainersLong-form guides explaining specific structure types (flyover vs wall attached, skillion vs gable, insulated vs single skin) to help buyers understand what they are ordering and why one option suits their situation.
G4ComparisonHead-to-head choices between structure types and options (flyover vs attached, skillion vs gable, insulated vs single skin) that help the reader choose. Never a named competitor comparison.
G5Informational articleAn educational, answer-first article that clearly explains a topic for readers researching it.
G6Decision and compliance guidesPractical articles covering wind ratings by region, council approval by state, supplier engineering certificates, Class 10a structures, and footings, written to give homeowners the information they need to navigate approvals themselves.
G7Customer build storiesPhoto-led case studies of real customer builds, using images submitted with permission, showing finished patios and carports on real Australian houses to demonstrate product quality and inspire prospective buyers.
G8ListicleA ranked or curated list (for example what to check before you order a kit, or ways to plan for council approval), scannable and easy to compare.
G9Trade contentContent for tradies and builders buying at trade: complete kits, documentation and lead times.
G10State and delivery pagesDelivery and approval information by state. Consolidate the existing pages before writing new ones.