Brand Kit review

Online Patios

Getting Online Patios found on ChatGPT

29 October 2026 • Prepared by Team Empathy

How this works

This is everything Notable will use to write for you. Angela and Glenn already did the hard work in the homework: we've loaded Angela's entity pack and Glenn's brand kit into Notable, and this page shows it back to you section by section. Tick OK, or choose Change and tell us what you'd like instead.

Who does what

AngelaYour Brand Kit (voice, writing rules, products, audiences, competitors and markets), your company facts and the open questions marked Angela.GlennThe one question marked Glenn: when D&C winds down.

The rules

Anything you leave alone, we go ahead with.
Save for later keeps your answers here and sends nothing.
Send to Team Empathy lets us know you're done with that tab.
You don't have to finish in one go, and either of you can come back to any tab.

What happens next

We fold your changes into Notable.
You sign off your Brand Kit, which unlocks your content strategy.
Your first three pieces come to you for feedback before anything is published.

Start with your Brand Kit →

Your Brand Kit

This is exactly what Notable reads before it writes a word for you, built from Angela's entity pack and Glenn's brand kit. Tick OK, or choose Change and tell us what you'd like instead. Anything you leave alone, we go ahead with.

Your brand

#	Item	What we have	Your call
A1	About your brand	Online Patios is an Australian supplier of engineered patio and carport kits, supplied with everything required to build them yourself or with a tradesperson of your choosing, including fixings, plans, an instruction manual, access to our YouTube channel, and telephone support. Prices are for supply only, with delivery to most of Australia. Positioning: Online Patios is the Australian DIY patio and carport kit supplier run by licensed carpenters, where every kit is engineered with its wind rating listed, supplied complete with every fixing included, at supply-only prices. If you're not sure which wind rating applies to your site, call our office and the team can help. Online Patios Pty Ltd was founded in 2020 and has one location, at Molendinar on the Gold Coast. Its sister company, D&C Patios, has been trading since 2004 and handles installation separately. Our founder has built outdoor structures for over 35 years. Kits are supplied against supplier engineering with supplier engineering certificates and elevation plans; the customer arranges their own site plan and council approval through their own private certifier.	OK Change
A2	Taglines	No tagline on file. Your positioning line does that job (in About, row A1).	OK Change
A3	Voice and tone	Plain, practical and specific: this brand names the beam size rather than reaching for a vague superlative. Honest about limits without softening them into hedges ('You will need to arrange this yourself with your own private certifier' is the right register, not a polished deflection). Warm without being chirpy, Australian without tipping into ocker. Technical detail is the personality, not a decoration on it. One light touch of wit per piece is allowed; three is not. Sentence case throughout, no exclamation marks in body copy, no em dashes, no emoji in compliance or technical sentences. Everything must scan well on a phone screen.	OK Change
A4	Who writes	Angela Symonds, Administration Manager at Online Patios, writing for a national audience of capable Australian homeowners who want straight answers about kits, approvals, and what is actually in the box. She thanks the reader, addresses the actual point, offers the next step, and signs off as a team. She is comfortable with technical detail, never uses 'builder' about the Online Patios team, and does not pad copy with keyword repetition or machine-written filler. Glenn Shefford, Director, is available as the founder voice when authority and origin story are needed.	OK Change
A5	Where every article's closing link sends readers	https://onlinepatios.com.au	OK Change

Writing rules

#	Item	What we have	Your call
B1	Rule 1	Name the specific component, dimension or standard rather than reaching for a vague claim: write '150mm x 65mm beam' not 'heavy-duty beam'.	OK Change
B2	Rule 2	State limits directly and without softening: if the customer must arrange something themselves, say so plainly rather than hedging.	OK Change
B3	Rule 3	Never describe anyone at Online Patios or D&C Patios as a builder or a licensed builder. Use carpenter, licensed carpenter or licensed tradesperson. 'Builder' is only acceptable when referring to customers or tradespeople they hire.	OK Change
B4	Rule 4	Never publish a QBCC licence number on Online Patios pages: Online Patios is a supply-only brand.	OK Change
B5	Rule 5	Never state or imply Online Patios obtains council approval. It supplies elevation plans and supplier engineering certificates; the customer arranges their own site plan and approval through their own private certifier.	OK Change
B6	Rule 6	Never state a wind rating generically. Every kit lists its own rating, and the rating required depends on the customer's location. Supplier certification covers N2 to C3 under AS 4055; cyclonic ratings up to C3 are available on specially engineered orders. Never write 'cyclone rated' as a blanket brand claim. Standards are written as 'supplied against supplier engineering designed to...', never 'Online Patios designs to...'.	OK Change
B7	Rule 7	Never claim or imply Online Patios holds insurance ('fully insured' or similar), and never imply membership of any trade or industry body.	OK Change
B8	Rule 8	Never restate any warranty without its exclusions: no warranty, including the 15-year manufacturer's warranty, ever covers construction damage. Marine Plus wording: 'Marine Plus is available for sites within 1km of salt water. Cover periods are confirmed directly with the supplier for your site and provided within 24 to 48 hours, before you purchase.'	OK Change
B9	Rule 9	Never claim installation, building or contracting services under the Online Patios brand. Supply only. Installation is 'our sister company, D&C Patios'.	OK Change
B10	Rule 10	Founding facts are only: Online Patios Pty Ltd founded 2020; D&C Patios trading since 2004; 'Our founder has built outdoor structures for over 35 years.' Never any other year count.	OK Change
B11	Rule 11	Reviews only as sourced: Judge.me 4.91 out of 5 from 70 reviews; D&C's Google listing 4.8 from 61 reviews. Never '91% five star'.	OK Change
B12	Rule 12	Free delivery is always 'metro areas on orders over $4,000'. Standard lead time is 3 to 5 weeks; where no delivery rate is available for a postcode, freight is quoted separately and lead times are longer.	OK Change
B13	Rule 13	The Price Beat Guarantee is never restated without both conditions: eligible listed kits only, and wind rated regions C1 to C4 excluded.	OK Change
B14	Rule 14	Never quote a revenue, growth or market share figure.	OK Change
B15	Rule 15	Never present Online Patios, D&C Patios and D&C Patio Kits as one business, or as unrelated. Use 'our sister company, D&C Patios'.	OK Change
B16	Rule 16	Never describe kits as pre-assembled: the customer or their tradesperson cuts and folds flashings and barges, and cuts posts to length where not supplied at exact size.	OK Change
B17	Rule 17	Never write 'Form 15': kits carry supplier engineering certificates.	OK Change
B18	Rule 18	Never imply a NSW branch or a second location. Richlands QLD and Smeaton Grange NSW are supplier depots offered as pickup points.	OK Change
B19	Rule 19	Never position the business against Apollo Patios, Fair Dinkum Builds or That Patio Guy, and never name competitors negatively.	OK Change
B20	Rule 20	Downlights and power outlets need a licensed electrician, and panels aren't pre-drilled for downlights.	OK Change
B21	Rule 21	Online Patios is 1300 156 381 and D&C Patios is 1300 133 381: two digits apart, so check the number every time it appears.	OK Change
B22	Rule 22	Never suggest or link trade and building directories (hipages, Oneflare, Houzz, ProductReview): Online Patios deliberately isn't listed on them.	OK Change
B23	Rule 23	The name is Online Patios. Never "Online Patio Roofing".	OK Change
B24	Rule 24	Style: Australian English (metre, colour, specialise, minimise), sentence case headings, no em dashes, no exclamation marks in body copy, never an emoji in a technical or compliance sentence. Avoid the chatty 'blow your mind' or 'DIY hero' register.	OK Change

Product lines

#	Item	What we have	Your call
C1	Flyover patio kits	Roof-over-roof patio kits that attach above the existing roofline, supplied with all engineered components, fixings, plans and supplier engineering certificates for national DIY delivery.	OK Change
C2	Factory clearance and components	Clearance kits, plus individual components for customers adding to or repairing an existing Online Patios build. Components are for reordering, not a search focus.	OK Change
C3	Wall and fascia attached patio kits	Patio kits that fix directly to the house wall or fascia, suited to homeowners wanting a covered outdoor area flush with the existing structure.	OK Change
C4	Free standing patio and carport kits	Self-supporting structures that stand independently of the house, covering single or double vehicle bays or open outdoor areas, available in standard and custom sizes.	OK Change
C5	Gable patio kits	Peaked-roof patio kits with a traditional gable profile, in free standing insulated and V-Line single skin versions.	OK Change
C6	Carport specials and custom kits	Carport kit specials, and custom kits built to the customer's measurements, wind rating and site conditions, with cyclonic ratings up to C3 on specially engineered orders.	OK Change

Who we're writing for

#	Item	What we have	Your call
D1	Competent DIY homeowner	An Australian homeowner aged 25 to 55 who is comfortable with tools and a manual, wants to build their own patio or carport without paying an installation margin, and needs confidence that nothing is missing from the kit.	OK Change
D2	DIY homeowner who hires a tradesperson	A homeowner who wants the cost saving of buying their own kit but prefers to pay a local tradie to install it, removing the physical build from their plate while still avoiding the full installation margin.	OK Change
D3	Tradies and builders buying at trade	Licensed carpenters, builders and contractors who buy kits through the Online Patios wholesale trade account to supply and install for their own clients, needing reliable lead times and complete engineering documentation.	OK Change
D4	Vehicle and toy owner	An Australian homeowner seeking a carport kit to shelter a caravan, boat, camper trailer or work vehicle, often searching broadly on 'carport kits' and motivated by protecting a specific asset.	OK Change

Competitors

#	Item	What we have	Your call
E1	Who we measure you against	The sites we measure you against in search, from your Entity Pack. They're for our research only: we never write named competitor comparisons. SmartKits Australia (smartkits.com.au) Aussie Panels (aussiepanels.com.au) Budget Patio Panels (budgetpatiopanels.com.au) Queensland Roofing Warehouse (roofingwarehouse.com.au) Patios Wholesale (patioswholesale.com.au) PatioKits by Quick Built Systems (patiokits.com.au) Auspatios Direct (auspatiosdirect.com.au) Platinum Property Improvements (platinumpi.com.au) Stratco (stratco.com.au) Bunnings Warehouse (bunnings.com.au)	OK Change

Markets

#	Item	What we have	Your call
M1	Primary market	Australia	OK Change
M2	Secondary markets	None	OK Change
M3	How we treat them	Australia is your one market: one site, sold and delivered Australia wide. Your Molendinar office is a place of business, never a local service area, and local install searches like "patios Brisbane" belong to your sister company, D&C Patios. Everything is written in Australian English.	OK Change

Content we'll write

#	Item	What we have	Your call
G1	Thought leadership	A practical, opinionated piece from the team that supplies kits every day: what we'd tell a friend before they build.	OK Change
G2	Kit product and collection pages	National product pages for each kit family (carport, flyover, gable, free standing, wall attached) targeting high-volume search terms like 'carport kits' and 'DIY patio kits', written with full spec detail and no local-install framing.	OK Change
G3	Structure type and spec explainers	Long-form guides explaining specific structure types (flyover vs wall attached, skillion vs gable, insulated vs single skin) to help buyers understand what they are ordering and why one option suits their situation.	OK Change
G4	Comparison	Head-to-head choices between structure types and options (flyover vs attached, skillion vs gable, insulated vs single skin) that help the reader choose. Never a named competitor comparison.	OK Change
G5	Informational article	An educational, answer-first article that clearly explains a topic for readers researching it.	OK Change
G6	Decision and compliance guides	Practical articles covering wind ratings by region, council approval by state, supplier engineering certificates, Class 10a structures, and footings, written to give homeowners the information they need to navigate approvals themselves.	OK Change
G7	Customer build stories	Photo-led case studies of real customer builds, using images submitted with permission, showing finished patios and carports on real Australian houses to demonstrate product quality and inspire prospective buyers.	OK Change
G8	Listicle	A ranked or curated list (for example what to check before you order a kit, or ways to plan for council approval), scannable and easy to compare.	OK Change
G9	Trade content	Content for tradies and builders buying at trade: complete kits, documentation and lead times.	OK Change
G10	State and delivery pages	Delivery and approval information by state. Consolidate the existing pages before writing new ones.	OK Change

Your company facts

The facts from your entity pack that your Brand Kit doesn't already carry. We'll state these exactly as written, in your content and in the structured data search engines and AI assistants read. Tick OK, or choose Change.

Name and contact

#	Item	What we have	Your call
F1	Your name	Online Patios, two words, both capitalised. "Online Patio Roofing" is retired and comes out of your terms of service.	OK Change
F2	Your address	3/33 Expansion Street, Molendinar QLD 4214, your office and warehouse.	OK Change
F3	Phone and email	1300 156 381 and orders@onlinepatios.com.au. D&C Patios is 1300 133 381, two digits apart, so we check the number every time it appears.	OK Change
F4	Website	https://onlinepatios.com.au, the only site we write for. dcpatiokits.com.au stays a separate site.	OK Change
F5	Opening hours	Office Monday to Friday, 8:30am to 4:30pm. The online store takes orders 24 hours a day.	OK Change

Who you are

#	Item	What we have	Your call
F6	Glenn	Glenn Shefford is the Director of Online Patios and a carpenter by trade, holding a QBCC Carpentry and Joinery trade contractor licence. He has built outdoor structures for over 35 years and has run D&C Patios, the company's sister installation business, since 2004.	OK Change
F7	Angela	Angela Symonds is the Administration Manager and a Director of Online Patios. She joined D&C Patios in August 2015 and has worked in the patio and carport trade for over 11 years. Administration Manager is the title we use in bylines and on your site. Angela is the default author of your content.	OK Change
F8	Craig	Craig Brodbeck, Technical Manager and Draftsman. Whether he draws the plans is question Q2.	OK Change
F11	Your story	Glenn checked his brother-in-law's patio quote, found it inflated, and worked out he could supply the same structure as a kit for a fraction of the price. Most of what a homeowner pays for a patio is the labour and the margin on the labour, so Online Patios sells the structure instead. We tell it without the "NSW branch" line your About Us page carries today.	OK Change

Proof

#	Item	What we have	Your call
F20	Directories	You've chosen not to be listed on hipages, Oneflare, Houzz or ProductReview, so we never suggest it.	OK Change
F21	Customer photos	You hold permission to use customer build photos, and some are already on your site.	OK Change

Products

#	Item	What we have	Your call
F22	Kit families	Wall attached comes in masonry, brick or concrete wall and timber wall versions; fascia attached in metal and timber fascia; each family in insulated or V-Line single skin where it applies. The component shop exists so customers can reorder a part, so it isn't written for search.	OK Change
F25	Steel and colours	Steel primarily from Ausdeck and Lysaght. Insulated panels in 18 powder coated colours (50 to 200mm, fire-retardant polystyrene core), V-Line single skin in 6 colours. Marine Plus, an Ausdeck finish, for sites within 1km of salt water.	OK Change
F28	Paying and cancelling	Pay in full online, pay on invoice, or a 40% deposit with the 60% balance due one week before delivery. A full refund within 24 hours of ordering, and none after, because kits are custom manufactured.	OK Change
F29	Electrical	Downlights and power outlets need a licensed electrician. Panels aren't pre-drilled for downlights.	OK Change
F30	What to promote	Everything: there's nothing you'd rather we held back.	OK Change

Delivery

#	Item	What we have	Your call
F32	Lead time and unloading	Usually within 3 weeks, subject to stock and powder coating. Delivered by crane truck with a 12 metre reach.	OK Change

Who you sell to

#	Item	What we have	Your call
F33	Your buyers	Roughly 60% men and 40% women, mostly 25 to 55, and about 80% shopping on a phone.	OK Change

How you sound

#	Item	What we have	Your call
F36	Who signs off	Glenn and Angela both review the first pieces closely to set the tone, then step back.	OK Change

Your profiles

#	Item	What we have	Your call
F37	Social and listings	Online Patios on Facebook, Instagram (@onlinepatios) and YouTube, and your Google Business Profile. D&C Patios keeps its own Facebook page and YouTube channel, on purpose. No LinkedIn, TikTok, Pinterest or X.	OK Change

Where you want to end up

#	Item	What we have	Your call
F38	The question to own	"Who is the best company to purchase a DIY patio or carport kit from?"	OK Change
F39	Twelve-month success	In Glenn's words: "Our sales have consistently improved month on month from before we started."	OK Change

Open questions

The things only you can tell us. Type your answer, or attach a file where it's easier (a certificate, a policy, a headshot). Skip anything you don't know yet: we won't state it until you tell us.

People

#	Question	What we need	Your answer
Q1	Photos for About Us and bylinesAngela	Your About Us page doesn't show you yet, and there are no headshots for you, Glenn or Craig. A simple photo of each, and your title for the page, gives your articles a real person behind them. Phone photos are fine.	Attach a file (up to 10 MB):
Q2	CraigAngela	Does Craig personally prepare the roof plans and elevation drawings that go with every kit? And would he like his name on the deeper technical articles (wind ratings, spans, engineering)?

Proof

#	Question	What we need	Your answer
Q3	Google reviewsAngela	Your Online Patios Google profile shows 4.7. How many reviews is that, from your Business Profile dashboard?
Q4	The engineering certificateAngela	The current supplier engineering certificate runs to 31 December 2026. When Ausdeck sends the renewed one, could you attach it here so nothing we publish points at an expired certificate?	Attach a file (up to 10 MB):

Your brand

#	Question	What we need	Your answer
Q5	Logo filesAngela	Could you attach the vector logo artwork from your Logos folder? We'll use it to replace the screenshot your store currently uses as its logo.	Attach a file (up to 10 MB):
Q6	Your brand coloursAngela	Three different oranges are live today, and your navy (#0F2A49) isn't used on the site, which shows #2C3E50 instead. Shall we standardise on orange #FF8C06, and which dark colour do you want to keep?
Q7	Customer photos folderAngela	Could you share your Customer Photos folder in Google Drive with teamempathyaccess@gmail.com (view only)? Then your articles can carry real builds.

Products and measurement

#	Question	What we need	Your answer
Q8	Your best-selling kitsAngela	Shopify alone can't tell us which kit family sells best, since most sales close by quote. A Pipeline export of FY26 won deals by kit family would settle it.	Attach a file (up to 10 MB):
Q9	Lead sources in PipelineAngela	From what date will the Source field be mandatory on new deals? That date is where we start measuring what search brings in.
Q10	Your keyword listAngela	You mentioned the keyword list you built from Search Console and Smart SEO. We'd love a copy, so our plan builds on it.	Attach a file (up to 10 MB):

Your domains

#	Question	What we need	Your answer
Q12	When D&C winds downGlenn	Is there a trigger or rough timing for dcpatios.com.au moving across to onlinepatios.com.au? Until you say, we treat D&C as trading as normal.